HEQS Wholesales Cookies Policy
This policy was last updated 26 August 2024
What are cookies and how do we use them?
Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies and similar technologies (like local storage, pixels and tags) work to make your browsing experience as smooth as possible and they remember your preferences so you don’t have to insert your details again and again. Some cookies we use are essential for some services to work, others are used to collect information of the use of the website (statistics) so that we can make the site more convenient and useful for you.
Some cookies are temporary and will disappear when you close your browser, others are persistent and will stay on your computer for some time. We also use some cookies that are tied to a marketing or advertising campaign that will last for a fixed period of time and the cookies will not be used after the campaign ends. Some of the cookies are strictly necessary for the technical functioning of the site while others are used to enhance the performance, your user experience and enable us to show you relevant advertising and content about HEQS.
There are different types of cookies. Some cookies are placed by our website and others are placed by third parties. Third party cookies either collect data on behalf of us (like analytics or other technical service providers) or also collect data for their own purposes (like advertising and social media cookies).
You should read this policy so you can understand what type of cookies we use, the information we collect using cookies, how that information is used, and how you can control the collection of cookie data.
What type of cookies do we use and how?
1. Strictly necessary cookies
These cookies are essential for you to be able to experience the full functionality of our site. These cookies perform a variety of activities that are necessary for you to navigate the website and use its functionalities optimally. Without these cookies, some parts of our site just won’t work as they should. Strictly necessary cookies cannot be turned off from the cookie settings.
Strictly necessary cookies allow:
- Adding and remembering what is in your shopping list
- Filling forms
- Payment processes
- Displaying the correct version of a page dependant on the device
2. Functional cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or third-party providers whose services we have added to our pages.
Functional cookies allow:
- Offer live chat support
- Make sure you are secure when logged-in
- Make sure that the web site looks consistent
These cookies can be turned off from the cookie settings. If you choose to turn off these cookies, some of the functionalities might either look a bit odd or not work at all. You can see the list of functional cookies in the cookie settings.
3. Performance cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to understand which pages are the most and least popular and see how visitors move around the site.
Performance cookies allow:
- Tracking the amount of visitors
- Monitoring the performance of different sections of the pages
- Analysing collection to troubleshoot and monitor problems
Examples of use:
Google Analytics: This is an analytics cookie that is used to collect data about how our website is used – how long you spend on the site, where do you click, which sections are the most visited, how good is your shopping experience etc.
ContentSquare: This is a performance improver cookie which we use to observe user engagement and journey on our site. The data is used to improve your experience for example decrease the amount of clicks required during the shopping journey. Performance and analytics cookies can be turned off from the cookie settings. You can see the list of performance and analytics cookies in the cookie settings.
4. Targeting cookies are used to:
These cookies are set by Ingka and used to store and track visits between our website and those of our advertising partners (like Facebook, Pinterest and Twitter).
Other similar technologies, such as javascripts, are also set by Ingka within your browser, transmitting data to our server. From there, selected data will be shared with our advertising partners for targeted advertising purposes.
The collected data is used for targeting purposes to monitor the effectiveness of our marketing campaigns.
We may share a limited subset of this data with these companies to assist us in our targeted marketing and advertising efforts. This may include your unique browser, device, masked email and browsing behaviour.
Choosing to accept these cookies and other similar technologies means you'll see targeted marketing and advertising from us that match your interests, both on our website and on social media.
Targeting cookies allow:
- Us to use information collected from our site to customise advertisement you see on other websites
- Measure the effectiveness of our advertising activities
- Our advertising partners to collect data about your actions on our website
- Allow us to do advertising campaigns on social media websites like Facebook based on your actions on our website
Examples of use:
We use Salesforce data management platform to collect device information and behavioural data about how our websites and other digital touchpoints are used. The information is used to build audiences for online advertising. The aim is to make sure we advertise relevant products and services at the correct time. Audiences can be for example interest based (viewed kitchen products) or based on demography (age, gender).
Facebook Pixel: Used by Meta Platforms, Inc. to display a range of advertising products, such as real-time bidding from third-party advertisers. This cookie processes data which the provider merges with data from other websites and enriches into individual usage profiles to deliver targeted advertising on their and other websites. Data processing occurs in the USA.
Adform: This is an advertising cookie that is used for serving HEQS advertising to you outside HEQS websites and to measure the effectiveness of such advertising.
Google DoubleClick: This is a targeting cookie to help us to track the effectiveness of our marketing campaigns. It enables Google to serve our adverts on other sites based on your browsing history on our page and engagement with our adverts.
These types of cookies can be turned off from the cookie settings. Should you choose to turn these cookies off, you will still see ads but they will be more generic.
How to manage your cookies:
We want you to be in control of your privacy. You can find a link to cookie settings from the bottom of each page. In the cookie settings menu, you can choose the types of cookies you allow us to use.
You can also change your browser settings that are applicable for all websites you visit. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.
For further information please refer to: https://www.aboutcookies.org/how-to-delete-cookies/ If you want to centrally control third party advertising cookies please refer to: https://www.youronlinechoices.com/
Updates and contact:
This cookie policy will be updated from time to time.